Top­tynk is a con­struc­tion com­pany from Poland. They needed new cor­po­rate iden­tity to com­mu­ni­cate the leap from a small local con­struc­tion com­pany to a modern and more a respec­ta­ble one, wide­ning their range of servi­ces. They had inve­sted in new equ­ip­ment, employed new wor­kers and needed change of their image.

The whole new cor­po­rate iden­tity sys­tem was developed.The pri­mary objec­tive of the company’s owner was a new logo. It had to be very sim­ple, uni­que, easily reco­gni­za­ble and memo­ra­ble. Some­ti­mes the idea occurs very quic­kly, and so was in this case. The new sym­bol is direct refe­rence to company’s acti­vity. The two let­ters „T”€ are cre­ating refe­rence to a house but also to an arrow refer­ring to the „top”€ in the company’s name. It also sug­ge­sts con­stant growth like a house gro­wing during a con­struc­tion phase.

Along with the new logo, I have cre­ated whole iden­tity sys­tem,€“ sta­tio­nery, busi­ness cards, enve­lo­pes, signs for con­struc­tion sites and a whole brand­book. New iden­tity sys­tem pro­du­ced a uni­que and modern image, brin­ging new clients esta­bli­shing an impor­tant reliability.