Data Pro­tec­ted is a com­pany which deals with secu­ring elec­tro­nic data. They requ­ired a whole new iden­tity sys­tem for the­irs new, modern brand image. Their tar­get were whe­alty busi­ness­men who wan­ted to secure they­irs impor­tant and pri­ce­less data.
I deve­lo­ped a whole iden­tity sys­tem from the logo design, across busi­ness cards, enve­lo­pes, cor­po­rate paper, CD etc. Due to brief, luxury feel that had to be applied and€“ eve­ry­thing is in mini­ma­li­stic style with a lot of white space and sup­por­ted by black, ele­gant back­gro­und. The design sys­tem pro­vi­des an easily reco­gni­za­ble and modern pro­file for Data Pro­tec­ted .
The new logo con­si­sts of a num­ber par­tic­les inside enc­lo­sing squ­are. It was inspi­red by flo­wing data and elec­tro­nic pla­tes. Data par­tic­les are sur­ro­un­ded by a clo­sing circle which is a sym­bol of secu­rity, sta­bi­lity an also has ple­asant visual aspect.